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Wednesday, May 02, 2007

St. Martin's Gives Me the Pink Slip

Check out this wicked cool brainchild of the St. Martin's marketing department: the first 50 pages of Severance Package, fronted by a a faux pink slip--not the kind you're given when you win a sportscar in a poker game, but the kind you're given when someone fires your lazy ass. (Click on the image to englarge.) Cool, isn't it? This baby went out to various booksellers and reviews a few weeks ago inside the infamous "Beast in a Box," which showcases four Minotaur titles. That's right. Beast in a Box. Almost as fun as Dick in a Box, if you ask me.

Anyway, I brought a bunch of these to L.A. this past weekend, and a few made it into the hands of various Treasured Friends of Swierczy. But I have more. If you're a bookseller or reviewer, and you didn't receive the Beast in a Box, and would like your very own signed Severance Package pink slip sampler (say that three times fast), drop me a line at duane.swier AT verizon.net along with your address. I will rectify this situation immediately.

5 comments:

  1. Anonymous10:57 PM

    HA, that's a damn wonderful publicity idea, man. Hope it helps to push the book out the door!

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  2. Dude, don't scare me like that.

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  3. I was not special enough to get one of these, but on consideration I think I'll wait -- it would just frustrate me to read only 50 pages and not have the rest of it.

    Great to see you in LA, by the way...

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  4. that is absolutely brilliant. someone in marketing is workin' hard...

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